Is PDF digital edition doing any justice to your publication?

Publication means a copy of a printed work for distribution. If you are targeting the printed version of your publication, you don’t need a PDF either. The crux is that the PDF digital edition has also a very limited use. For instance, you are willing sent any quote electronically, you should ideally send the document in a PDF format. Because, your quote then becomes tamper proof and a legitimate document carrying your company logo, rubber stamp, and the signature. But, the PDF digital edition can spoil your online publication on many counts.

Key concerns of the PDF digital edition: 

1. UI (User Interface) design: This is perhaps the biggest issue with the PDF digital edition of your publication. Despite having the UI design of your site, the PDF files do not follow it. As a matter of fact, the end users a.k.a. your customers and the prospects alike will be experiencing problems to read the message there. Your digital publication will, therefore, fail to connect with your TG (Target Group). 
2. Advertising revenue: You need advertising revenue to sustain in the business and this essentially contributes to your bottom line. When you run your site in PDF edition, you will not be able to run the customised dynamic advertising campaigns alongside the text or in between the texts. A situation like this summarily causes two types of losses, namely the loss of the advertisement space and the revenue. 
3. Speed: The PDF edition of your digital publication is heavy and, therefore, always requires high-speed internet connectivity to upload. You know what, people really don’t have time to wait for your site to upload. In informal studies around the world, it has been found that visitors on the virtual world usually shift to the next best option if a site fails to upload within a second. It means everyday you lose millions of visitors to your site when you choose the PDF digital edition for your publication. To put things in the right perspective here, you essentially lose the millions of customers and the prospects alike everyday. 
4. Experiential marketing: Experiential marketing is the latest fad for the marketers around the world. Let’s be honest that your digital publication is actually selling something or the other online either for you or for your advertisers. Hence, there must be an experiential zone with your publication. But, you will not be able to create that zone on your site when you choose the PDF digital edition. 
5. Mobile marketing: Smartphone penetration among the mobile users are going gung ho everywhere. In advanced countries like the UK, it is to reach the 100% mark by 2018 among the mobile phone users. The PDF digital edition of your publication will, therefore, fail to catch up the mobile marketing context and the tempo of the social networking sites such as the WhatsApp and others.

The bottom line:

The solution, therefore, lies in developing the native app for your online publication. This will optimise the speed and the user experience thereby will create an ambience for repeat footfalls at regular intervals.  

              

  

    

How about the wedding in Vietnam?

Wedding in Vietnam has something to be appreciated for, especially the traditional one. You know what, the traditional Vietnamese wedding is construed as the confluence of two ideologies, namely the Buddhist and the Confucian. The traditional wedding in Vietnam is, therefore, considered as one of most important cultures among the Vietnamese.

The rituals of the wedding in Vietnam change to a substantial extent based on the ethnic group of the bride and groom. However, there are two main steps that are common here namely the following. 

1. Betrothal ceremony: In Vietnam, the betrothal ceremony is popularly known as the Le an hoi. It essentially involves quite a few steps such as seeing a fortune teller for finding an auspicious date and timing of the wedding. Bride and groom or their families visit the fortune teller for the purpose. Date and timing of the wedding in Vietnam are considered auspicious and, therefore, the groom and his family must be present at the bride’s place on such time and date. The next step follows in the form of gifting the bride from the groom’s side. It is normally done a couple of days ahead from the date of the wedding. Round-shaped lacquered boxes, known as the betrothal presents, are presented to the bride at her home by the groom’s family. You will be surprised to know that things like tea, nuts, betel leaves, cakes, wine, and fruits alongside other delicacies are included in the betrothal presents. 
2. Wedding ceremony: The people of Vietnam call it Le cuoi. The ceremony begins with the journey of the bride and his family members for the bride’s place on the specific date and well in advance so that they all can reach the destination on time for the wedding solemnisation. They carry a lot of gift boxes similar to those of the betrothal presents wrapped in red papers. However, the people entrusted with the job of carrying the gift boxes are carefully chosen. For instance, they must be enjoying happy married life to become eligible as the bearers of those boxes. Men can dress up in their traditional attire known as the ao gam or in the suits befitting their taste and preferences. Ladies and women are, however, required to wear the traditional attire known as the ao dai. The entire troop is headed by the wealthiest and successful couple among the relatives of the groom. This is done in the belief of blessing the married life of the bride and the groom.

The troop will stop in front of the bride’s house and then, the leading couple will enter bride’s house with a tray full of wines. They will invite the bride’s parents for a sip and the bride’s parents do so. The bride’s parents then allow the groom’s family to enter their house. Firecrackers blow up immediately as a part of the wedding in Vietnam and to greet the groom’s family. The modern trend is that Vietnamese are wedding at the church or at the temple.                

How about the luxury Swiss hotels?

The luxury Swiss hotels have redefined the pleasure of staying in a hotel by virtue of their excellence in customer service and being in the lap of the scenic beauties. You will simply fall in love with their general ambience, staff behaviour, rooms, interiors, and the exteriors as well. You can, in fact, find more here befitting your unique need and interest.

Key areas of the luxury Swiss hotels:    

Knowledge is power to you. It is this knowledge that helps you take the right decision in life. Your endeavour for finding the best luxury Swiss hotels is no exception. Here is a list of points to ponder for the purpose. 

1. Indulgence: True indulgence comes from within. It cannot be induced forcefully upon someone. The luxury Swiss hotels stand synonymous with the indulgence. Because, they are the ones that make you mesmerised and awestruck right from the ambience surrounding them. You will enjoy your stay at the luxury Swiss hotels for sure. 
2. Location: You will be glad to know that the luxury Swiss hotels are by default standing tall in the Swiss Alps. As a matter of fact, you get to watch a lot of astounding scenes such as the snow-clad hotel tops while your hotel is actually overlooking on the picturesque villages in the vicinity. This, in other words, construes that you can have a lifetime experience when you choose to put up in the luxury Swiss hotels. 
3. Architectural nuances: The architectural nuances of the luxury Swiss hotels can truly be an eye opener for you. The colour combination too goes hand in hand here. For instance, the local people call the InterContinental Davos Hotel as the golden egg in view of its unique design and colour. That’s the kind of landmark you can look for with the luxury Swiss hotels. 
4. Excellent customer service: People who actually stayed in the luxury Swiss hotels vouch for the OUT-OF-BOX customer service befitting the taste and preferences of the international tourists. As a matter of fact, you virtually get to enjoy the comfort of staying in a home while you are physically away from your own home. That’s the catch. 
5. Rationally priced food: How about putting up in the luxury Swiss hotels while you actually pay for the meals as good as the standard hotels in Switzerland? This is no exaggeration, rather a reality with the best luxury hotels in Switzerland. Many have witnessed this. 
6. Sauna & pool: Being a guest with one of the luxury Swiss hotels, you will have the opportunity of experiencing the one of the best saunas in the world. Simultaneously, you can enjoy swimming in the pool. 
7. Summer visit: This can be construed as the general guideline for all. You should ideally avoid visiting luxury Swiss hotels in summer. Because, the summer means offseason for the hotel business, especially those in the Swiss Alps. During the summer, some of the services will be unavailable.

Book the luxury Swiss hotels in advance for avoiding rush during the peak season of the year.                   

How about the citizenship by investment?

Citizenship means the legal rights and the duties of a citizen while a citizen essentially connotes a native of a state or a country. You will be pleasantly surprised to know that different countries follow different rules for allowing the citizenship by investment. The crux is that there are some countries that don’t allow citizenship by investment. We shall, however, confine our discussion here with the countries that allow the same and from a holistic angle. Because, if we start discussing every country’s rules governing the citizenship by investment, this space will definitely fall short to discussing the same.

Key areas for the citizenship by investment: 

1. Industrialisation: Even the most advanced countries like the UK and the US allow the citizenship by investment.  Taking a close look on the proposition of citizenship by investment, it naturally comes to our mind that the very purpose of launching this programme and continuing with the same till today must have been encouraged by the idea of having investment a.k.a. industrialisation in the country. 
2. Employment generation: Fast paced industrialisation will mean more jobs available to the different segments of the society including the semi-skilled and skilled workers. 
3. Revenue for the respective governments: In the face of the fast paced industrialisation and high employability quotient, the respective governments will benefit from the greater revenue base by way of taxes and others. They will also successfully offload the unemployment or the underemployment burden. 
4. Economic growth: Things like the higher rate of industrialisation thereby employment generation and increased revenue base ultimately contribute to the economic progress of the country. The citizenship by investment, therefore, comes as a unique choice. 
5. Conditional support: Countries that allow citizenship by investment usually extend a conditional support initially for a few years to the investors and at the end of the period, investors are accorded with the permanent citizenship. For instance, if a person makes a minimum invest of $500K to $1 million and maintains the same for four years in the US, he/she will be awarded the Green Card subject to fulfilling other conditions such as discharging the duties and responsibilities of a law-abiding citizen there. Again, the UK Tier 1 Investor Programme asks for a minimum investment of 2 million pounds for an easy path to the British citizenship and the British passport. 
6. Residency proof: Since there is no uniform practice among the countries that allow citizenship by investment, there are some countries that stick to the norm of having residency proof in some specific countries. For instance, Belgium Business Programme asks for a residency proof in European Financial Capital for an easy access to all Schengen Zone without a visa. This is, however, not to be construed as a pre-requisite for the citizenship by investment. Rather, it is a kind of conditional arrangement for some coveted benefits as mentioned above.

If you are seriously pursuing the idea of buying the citizenship by investment, check with the renowned consultants for the same. They truly come to your rescue here.

How to choose the best properties in Nevis?

Nevis is a small island nation. It is in the Caribbean Sea and the spread of the island is 93 square kilometre. The mainstay of the economy of Nevis as on date is tourism. Surprisingly the population of the island is somewhere near 12 thousand, but it handles 40 thousand tourists approx. (according to the 2003-04 estimate). A five-star hotel alongside many small hotels and the exclusive plantation inns have come up. Simultaneously, the offshore accounting services have flourished there.

All these put together construes that many avenues for earning the livelihood have come up in recent times. As a matter of fact, the demand for the properties in Nevis have been rising so has been its’ prices.

How to choose the best properties in Nevis?     

The choice of the best properties in Nevis is mainly governed by a couple of factors. Your purpose of owning a property there, however, will play the pivotal role. Because, the residential property and the commercial properties cannot be weighed at par. There will always remain a big difference between the asked price and the budget price that you have for owning one of the best properties in Nevis. After all, they say a problem well defined is half solved. That’s the trick here for choosing the best properties in Nevis.

We, however, present a blanket advice for your perusal and reference while willing to buy the properties in Nevis. 

1. Tropical weather: Nevis has a tropical weather condition all throughout the year. It experiences tropical storms and hurricanes at times during the period August to October. This, in other words, construes that you must choose the properties in Nevis that have good ventilation and air-conditioning systems in place. 
2. Greenery: Greens surrounding your office and the house should have the greeneries so that they essentially protect you from the heat waves or the tropical storms to a great extent. You know what, greeneries also promote peace that in turn go many miles in your favour without saying. 
3. Modern amenities: You will be happy to note that the modern buildings here have all the modern amenities of living such as the swimming pool, air-conditioned housing, security, and what NOT. You just ask for it, you can have it. You should, therefore, not compromise with anything here when you either look for an office or a home here befitting your interest.
4. Investment destination: You may be an expat there in Nevis. You can still find good investing on the properties in Nevis. As we discussed in the beginning, Nevis is surging in economic activities like accounting outsourcing thereby it is creating more and more earning opportunities for the people. This has potentially increased the value of Nevis as an investment destination even for the expats. They can buy homes or the properties in Nevis and stay there during the days of their job and can sell the same with a premium on return.

You may find many reasons to buy properties in Nevis befitting your individual interest and need.  

How about the hotels in Ubud?

Ubud is a town in the Ubud district of the Bali Island in Indonesia. It is in the upland of Bali. The rivers are, therefore, having a steep fall here and you will love the place in the presence of the rainforest, Hindu shrines, and others such as the museums, the Balinese massage, and the Balinese dance. The town of Ubud, on the whole, offers tranquillity, peace, and a lot of things befitting your interest. Hotels in Ubud, therefore, have been flourishing quite reasonably to accommodate the travellers there.

Here is a list of things to check for the hotels in Ubud as they can potentially help you to take the right decision for choosing the hotel/s of your type there. 

1. Online booking: You will be glad to know that international tourists throng here almost all the seasons of the year. The best part is that you can book hotels in Ubud online. This summarily works in your favour as an international tourist there. 
2. Value addition: Book the hotels in Ubud in advance for winning the handsome rewards such as the hefty discounts that essentially multiplies the value of your hard-earned money. Moreover, booking online too earns you the discount. Check all the options of booking hotels in Ubud. 
3. Cost verification: Some hotels might follow the itemised costing system. For instance, they may charge you for the room cleaning service, hot water, and even for the linen change for the bed and the pillows. Do take care of all the heads of costing before you check in with just any hotel. Else, you will land up paying more than what you budgeted towards the hotels in Ubud alone. 
4. Freebees: Freebees work like the sweet top-up on your ice cream. You can also avail them from the hotels in Ubud provided you know how to go about it. That’s the catch here for sure. Because, you stand to benefit from things like an auto upgrade, complimentary breakfast etc. to name a few. 
5. 24x7 service: The hotels in Ubud follows the international work culture. Customer service is always awake there befitting your unique need. As such, irrespective of your origin country, you can look forward to a pleasant stay here in the town of Ubud. 
6. Massage centres: This is yet another attraction of the hotels in Ubud. The Balinese massage has something unique. As a matter of fact, the tourists can look forward to soaking themselves into the spa massage here. You will be glad to know that the hotels in Ubud have carved out a coveted niche for themselves in the Asian markets. They are, in fact, construed as the best massage centres in Asia.

There are many things to do and watch in Ubud. For instance, visitors usually go for the site seeing such as the Monkey Forest Park, macaques, temples, museums, and the tombs of the king (Gunung Kawi) apart from the others. In short, you will enjoy your stay with the hotels in Ubud.    

Freedom that comes at ease!!!

The seven letter word ‘freedom’ is all powerful that connotes the power to speak, act, and think without any restraint. We all want freedom on everything that we do. This, in other words, connotes that we all dearly long for the FREEDOM. Why entangle yourself with the headset wires then? Wouldn’t you love to free yourself from those ugly wires of the headset and move in favour of the #wired2wireless?

#wired2wireless technology – the history:

Interestingly, some three thousand odd years ago, people used wireless technology. You get to see references of the same in the epics of the ancient India like the Bhagawat Geeta and the Mahabharata. In Mahabharata, Sanjay was visualising and narrating the live description of the Kurukshetra war to Dhritarashtra (the father of the Kauravas) sitting far away from the place of the war. Again, think about the heavenly voice that cautioned the king Kansa about the eighth son of his beloved sister Devaki who would kill him.

The latest instance of the #wrired2wireless technology can be found at the Golkonda Fort in Hyderabad where talking in a particular direction of the wall can help your voice reach the farthest end of the fort. That’s how probably a king used to command his people during the emergency.    

#wired2wireless technology – the present:

It’s an era that thrives in technology. The life has moved from the #wired2wrireless. People like the doctors and the interview panelists, for instance, are sitting at the far end and having effective discussions across the geographies using the #wired2wireless technology on PC or the smartphone. Can you afford to be left behind?

Here is a list of points to consider for buying the Bluetooth headsets. 

1. Hands-free communication: While using the Bluetooth headset, you can effectively keep both the hands free. This, in other words, construes to your unique benefit of multitasking befitting your time, schedule, and the jobs in hand. For instance, you are attending a conference call involving your seniors while doing the file work at the sales depot. You thus manage your time productively choosing to go with the #wired2wireless technology. 
2. Walk the talk: This is yet another breakthrough of the Bluetooth headset. You can walk the talk here. This, in other words, means you can talk effortlessly while walking down, say the office premises. You can even manage your personal calls while working at the office. In short, you get an opportunity of shedding a few kilos from your weight when you use Bluetooth headset. 
3. Healthy option: Mobile phones use the radio technology. As such, holding mobile phones close to your body is harmful. At times, you will see that you ears are becoming hot after talking for sometime over the mobile. Bluetooth handset sets you free from such health hazards.

Buy the Bluetooth-enabled #wired2wireless headsets for a clear and flawless communication on the move. That’s the catch here.

When to use quantitative data analysis for your business?

Your business is an entity recognised by the law of the land and it passes through the distinct phase

s in life such as market introduction (represented by “0” in the diagram when you virtually have no product and no sale resembling the conceptual stage of the business), market development a.k.a. market penetration, market saturation and then, the inevitable – the death of it. At every stage, your business needs quantitative data analysis.

Why do you need quantitative data analysis?

Quantitative data analysis helps your business know a couple of factors such as the following.

1.  Demand: Gone are the days when you used to sell whatever you produced. It’s a consumer driven market and as such, consumer alias customer is the king today. You have to know their tastes and preferences in advance alongside creating values for them (over and above the existing ones readily available in the market) so that they can take you seriously. A condition like this summarily calls for analysing quantitative data.Just launching a product or service in a market will not make any difference to your life as a marketer; it rather potentially threats to gobble up your business resources in quick successions. Take a look at the handset manufacturing companies around the word, for instance. You will then realise the truth.
2. Supply: What quantity should you produce or supply in a market? This is a trivial yet potential question to be answered at the first place since producing some “X” quantity, for instance, may leave your products under or oversupplied in the market. In either case, you will suffer in the long run though might gain some price advantage in the very short term (until your competition covers up your market share) against the short supplies. No doubt consumer loyalty will be there, but you cannot afford to take the consumer loyalty for granted in life. So, you need the quantitative data analysis for a keen insight on the market.     
3. Competition: Being in the shoes of a marketer, you cannot afford to be indifferent about the competition. You have to keep track on their sales figures for understanding and appraising the effectiveness of your sales force, for instance, alongside others such as the logistics and the commercials. You know what, consumer loyalty is a matter of choice and you continue to enjoy it as long as you keep fulfilling the consumers’ need and preferences. It should, however, in no way be taken for granted. In short, you need to analyse quantitative data.    
4. SWOT: SWOT stands for strength, weakness, opportunity and threat. To stay afloat even in your niche market, you must know your strength, weakness, opportunity and threat. Knowledge on these help you excel in your business endeavour. Here too you need analysis of quantitative data.

Bottom Line:   

Your business must have a keen insight backed by the high volume of quantitative data analysis in the markets of operation. This will summarily give the business the much needed competing edge and thrust to succeed. 

What you should know about your web app

Internet revolution was instrumental for bringing out the pragmatic changes in the business process. These changes virtually necessitated the launch of e-commerce as an effective business tool. The whole world is now moving to the next stage of e-commerce which is called M-commerce.

M-commerce Prospect:

Mobile App Demo

According to an unofficial estimate, in some developing countries like India M-commerce is to growin double digits on YOY (Year on Year) basis and it is to manage exceedingly high volume of e-commerce business to the tune of 40% in near future. Developed countries too are no exception since smartphone penetration in developed countries is very high somewhere close to 80%. It means M-commerce has a bright future. 

The USP (Unique Selling Proposition) of M-commerce is that it offers mobility, captive audience and convenience at the user end. As a matter of fact, Google I/O 2015 (I/O stands for input/output and innovation in the open) has stressed upon incorporating vast changes in its apps which aim to benefit the businesses around the world. If you haven’t done your site app friendly yet, you are surely missing the opportunities to connect with your TG (Target Group).

Priority areas for M-commerce development as per Google I/O 2015:

1. App permission: Google has eased app installations without asking to divulge identity. Information like the location of services will suffice the purpose. It means apps will become operational much faster on Android platform.
2. Android M preview: This ushers to more APIs (API stands for Application Programming Interface) working towards increased user experience through autonomy on Android Pay, permission to applications, increased battery life and custom chrome tabs.
3. Design support Library: Designing for apps has been made easy. This will increase the speed of work at the developers end.     

These measures are directed towards creating greater consumer experience on M-commerce. Does your web design partner have the capacity and skill for incorporating the requisite changes in your app? If not, it’s the high time for a change. It is an onus to mention that Google I/O takes place every year in the US.

What if you don’t incorporate changes to your app?

The answer is straight and simple. If you don’t upgrade the app, you will then fail to connect with your TG in many ways such as the following.

• Churning out: Your app users will gradually churn out in the absence of speed and having asked to follow the cumbersome process for the app installation. This will summarily affect your business too hard.
• Poor consumer experience: The app will fail to display HD (High Definition) video and photographs thereby will reduce the opportunities for consumer experience. You will have a sluggish sale in consequence.

Bottom Line:

In today’s time, your site must have an app that works at par with the current trend in the market. Your app in no way can afford to be below par compared to your competition. Always take the first mover’s advantage in business for staying fit and fine!