Is PDF digital edition doing any justice to your publication?

Publication means a copy of a printed work for distribution. If you are targeting the printed version of your publication, you don’t need a PDF either. The crux is that the PDF digital edition has also a very limited use. For instance, you are willing sent any quote electronically, you should ideally send the document in a PDF format. Because, your quote then becomes tamper proof and a legitimate document carrying your company logo, rubber stamp, and the signature. But, the PDF digital edition can spoil your online publication on many counts.

Key concerns of the PDF digital edition: 

1. UI (User Interface) design: This is perhaps the biggest issue with the PDF digital edition of your publication. Despite having the UI design of your site, the PDF files do not follow it. As a matter of fact, the end users a.k.a. your customers and the prospects alike will be experiencing problems to read the message there. Your digital publication will, therefore, fail to connect with your TG (Target Group). 
2. Advertising revenue: You need advertising revenue to sustain in the business and this essentially contributes to your bottom line. When you run your site in PDF edition, you will not be able to run the customised dynamic advertising campaigns alongside the text or in between the texts. A situation like this summarily causes two types of losses, namely the loss of the advertisement space and the revenue. 
3. Speed: The PDF edition of your digital publication is heavy and, therefore, always requires high-speed internet connectivity to upload. You know what, people really don’t have time to wait for your site to upload. In informal studies around the world, it has been found that visitors on the virtual world usually shift to the next best option if a site fails to upload within a second. It means everyday you lose millions of visitors to your site when you choose the PDF digital edition for your publication. To put things in the right perspective here, you essentially lose the millions of customers and the prospects alike everyday. 
4. Experiential marketing: Experiential marketing is the latest fad for the marketers around the world. Let’s be honest that your digital publication is actually selling something or the other online either for you or for your advertisers. Hence, there must be an experiential zone with your publication. But, you will not be able to create that zone on your site when you choose the PDF digital edition. 
5. Mobile marketing: Smartphone penetration among the mobile users are going gung ho everywhere. In advanced countries like the UK, it is to reach the 100% mark by 2018 among the mobile phone users. The PDF digital edition of your publication will, therefore, fail to catch up the mobile marketing context and the tempo of the social networking sites such as the WhatsApp and others.

The bottom line:

The solution, therefore, lies in developing the native app for your online publication. This will optimise the speed and the user experience thereby will create an ambience for repeat footfalls at regular intervals.