Everybody is going gung ho about media in our present
generation. Even 10 years down the line there was not much craze around the
media especially in developing and underdeveloped countries though the
developed countries used to play the role here.
Traditionally it may be of three types – print media
(newspaper), electronics media (TV) and out of home media aka billboards. But,
in today’s world another media that has exponentially earned a niche for itself
is digital media wherein social media plays a pivotal role.
What is a social
media?
A social media is essentially a social platform for
networking with likeminded people across the world over the net. Social media
like facebook or g+1 page by default attracts huge traffic and people use these
social media for networking around the world. Presence in social media
therefore creates more and more visibility for your product or service thereby
creates opportunities to sale.
What is strategy and
how does it correlate with social media marketing?
According to Simon Middleton strategy is essentially the
marriage between the desire and destination. You for example want to open a
coffee shop in your neighborhood market. This is not something unique as there
may be several such shops already existing there. What do you do then?
You have to create an edge over the competition. How to do
you do that? It’s simple – just understand the customers’ demand and
expectations better and create a product backed by services that stands as a
unique choice in the locality. To do that effectively you have to understand
the elements of marketing. According to Dr. Philip Kotler there are 4Ps of
marketing; namely product, price, place and promotion those work in tandem for
earning the fortune for your product in a market.
In short whatever you do there has to have a strategy in
place for the success of the venture. Going by the rule social media too must
have a marketing strategy if it is to promote major game developers around the
world. As five fingers on our hand are not equal, so goes with our social media
marketing strategies for major game developers. Onus to mention, uniqueness is
the way to life here.
Top 05 video game
developers around the world as reported in December 2013: (source: http://www.therichest.com/business/the-worlds-most-successful-video-game-companies/10/)
- 01. Microsoft earns $ 10.01 billion in revenue from video gaming
- 02. Sony with a revenue $ 7.20 billion
- 03. Nintendo with a revenue $ 6.47 billion
- 04. Blizzard Entertainment (revenue $ 4.85 billion)
- 05. Electronic Arts (revenue $ 4.14 billion)
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These companies adopt different strategies for marketing
their video games out of which social media plays a vital role. Upload a sample
game or miniature form of the game on YouTube and if it appeals to the viewers
you will see million hits in a matter of a few days. To understand the social
media marketing strategy of these players you have to know each game thoroughly
and how the game stands unique in the eyes of its players. Microsoft for
example heavily bank on content marketing as a part of their social media marketing
strategy for the video game.
