What you should know about your web app

Internet revolution was instrumental for bringing out the pragmatic changes in the business process. These changes virtually necessitated the launch of e-commerce as an effective business tool. The whole world is now moving to the next stage of e-commerce which is called M-commerce.

M-commerce Prospect:

Mobile App Demo

According to an unofficial estimate, in some developing countries like India M-commerce is to growin double digits on YOY (Year on Year) basis and it is to manage exceedingly high volume of e-commerce business to the tune of 40% in near future. Developed countries too are no exception since smartphone penetration in developed countries is very high somewhere close to 80%. It means M-commerce has a bright future. 

The USP (Unique Selling Proposition) of M-commerce is that it offers mobility, captive audience and convenience at the user end. As a matter of fact, Google I/O 2015 (I/O stands for input/output and innovation in the open) has stressed upon incorporating vast changes in its apps which aim to benefit the businesses around the world. If you haven’t done your site app friendly yet, you are surely missing the opportunities to connect with your TG (Target Group).

Priority areas for M-commerce development as per Google I/O 2015:

1. App permission: Google has eased app installations without asking to divulge identity. Information like the location of services will suffice the purpose. It means apps will become operational much faster on Android platform.
2. Android M preview: This ushers to more APIs (API stands for Application Programming Interface) working towards increased user experience through autonomy on Android Pay, permission to applications, increased battery life and custom chrome tabs.
3. Design support Library: Designing for apps has been made easy. This will increase the speed of work at the developers end.     

These measures are directed towards creating greater consumer experience on M-commerce. Does your web design partner have the capacity and skill for incorporating the requisite changes in your app? If not, it’s the high time for a change. It is an onus to mention that Google I/O takes place every year in the US.

What if you don’t incorporate changes to your app?

The answer is straight and simple. If you don’t upgrade the app, you will then fail to connect with your TG in many ways such as the following.

• Churning out: Your app users will gradually churn out in the absence of speed and having asked to follow the cumbersome process for the app installation. This will summarily affect your business too hard.
• Poor consumer experience: The app will fail to display HD (High Definition) video and photographs thereby will reduce the opportunities for consumer experience. You will have a sluggish sale in consequence.

Bottom Line:

In today’s time, your site must have an app that works at par with the current trend in the market. Your app in no way can afford to be below par compared to your competition. Always take the first mover’s advantage in business for staying fit and fine!

How to choose the mobile app vendor

Before hiring an Android app development company, you should know what changes Google I/O 2015 has brought for the Android app developers around the world.

• App permission: Google has now eased the Android app installation; only seeks the location of services or the camera on real time.
• M Preview: Exciting APIs have been introduced for greater user experience such as user permission control, custom chrome tabs, enhanced battery life and Android pay.
• Design support library: This is a step forward reducing the workload of Android app developers.

Can your incumbent Android app development company provide all these? If not, switch to other vendor/s. Do not go by the promise of the moon from your mobile app development company. Look for the essential qualities in the mobile app developer which will simply help you come out as the winner.

The USP (Unique Selling Proposition) of your mobile app development vendor: 

1. Check for innovativeness among the mobile app development companies.
2. Talk to the developers who can essentially make your mobile app talk instantaneously through their state-of-the-art app development facilities.
3. The vendors must have unmatched expertise in mobile app services. Their portfolio of work should comprise iOS Applications and Android Applications.
4. The vendors must love challenging the standards.

Call the vendor/s for a demonstration.

How to choose the app development company?

A clear mindset on what constitutes app development services for your business goes many miles for you without saying. There are two types of apps doing rounds in the markets such as the following.

• Web App: In today’s time, having a website alone will fail to suffice the purpose of your business. People are increasingly migrating to the newer technologies in sync with the mobility in their life. Your web app should be viewed as an endeavour for keeping pace with the current trend. The crux is: markets are abundant with app development companies. Choosing the best app development company for you can be a Herculean task. But, there is a way out here by making a conscious choice between the app development outsourcing and localization of the service. Post the internet revolution, physical boundaries are no longer a problem. As such, you being in the shoes of a client can barely rate the local resources any better over outsourcing app development vendors.
• Mobile App: The current smartphone penetration is 75% of all mobile phone users in the US while the number of Smartphone users are rising rapidly there. By December 2015 the smartphone users in the US are to reach a whopping figure anywhere in between 80 to 85% as projected. In developing countries like India the number of smartphone users are also increasing and currently India is the second largest smartphone users in the world.

The recent spurt in m-commerce activities around the world too has been instrumental for propelling the growth on this front, precisely mobile app development services. But, the million dollar question is: are you ready to face the challenge?

How to choose the best app development company?

1.  The company must provide world class app development services for mobile and your site.
2. Go with the one that has state-of-the-art app development facilities and hands on expertise. 
3. The company must provide instant app development outsourcing befitting your budget and time.
4. The company that offers a complete transparency on outsourcing app development for your business through us.

Call the company for a FREE analysis of your case today!