Gifting Is an art or science?

My friend Samuel, a native of London, was telling me yesterday that he’s not worried about the fact whether gifting was an art or science. What mattered most to him was that of satisfying his desire and vanity that intrinsically comes along. I preferred not to argue as Samuel at times behaved like a locked horns. Let’s discuss the topic to understand a seller’s view point in it.

Why a gift seller should know whether gifting is an Art or Science? 

Some opine that gifting is an art and some say it’s a science. To me, it’s a combination of both; precisely it’s an art with a pinch of science. How? Gifting is about satisfying one’s desire, wishes in terms of something’s aesthetic or material values that generally come in a package of vanity and sentiments. Gifting therefore at best can be an art; but at times you would be required to know what works fine which particular combination.

Let’s take an example of making bouquet of flowers. You, Mr. Florist, have collected a variety of bright colored flowers alongside some ornamental leaves etc. But, use of only bright colored flowers in a bouquet/s will certainly spoil its aesthetics and fragrance that your customer had originally wished for. You need to know that bright color vividly comes up if used adjacent to light color and light colored flowers such as jasmine are generally scented flowers.

Wrapping a gift is not everyone’s cup of tea:

Wrapping up a gift successfully would require an adept hand – it’s certainly not every one’s cup of tea. Because, while running a gift store you would be required to wrap up a lot many items during any given day – some of which would invariably be fragile and some touchy too. To warp such items you need to know how to fold the item/s, if at all there’s any inbuilt provision for it and then straighten up the wrapper, fold the wrapper all around in an artistic manner so much so that the wrapped thing appears aesthetically good and then use ribbon for tying the knots to prevent both wrapper and the item unfold again before untying ribbon at the receiver’s end. Besides, you as a seller should also be an accomplished person in terms of providing a carry bag for the gifts to be carried along by the purchaser.

Be adept in beating your own drum:

We have just finished wrapping up the gift and finally handing it over to the customer in a carry bag. Now, you must know how to beat your own drum so that the next time the customer is in need of you he / she should call you up directly without taking pains to search around, perhaps over the net, for the gift shops in their neighborhood. How? Know the art of cackling. It means talk about yourself wherever you get the opportunity – be it your product or the service or both. The ideal opportunity in this case would be putting your communication right on the carry bag in an artistic manner – no jumble of words please……… along with your contact details. Try and include your cell number. A lot of people have the tendency to avoid sharing cell number without knowing the fact that they are doing so at the cost of their businesses.

Strive for running the gift store successfully as they say, success breeds success only.